What is your minimum ad spend requirement?

We typically recommend a minimum of ₹50,000/month in ad spend for Google Search campaigns to generate statistically meaningful data for optimisation. LinkedIn Ads work best from ₹75,000/month due to higher CPCs in B2B targeting.

How do you measure ROAS and attribution?

We set up conversion tracking via Google Tag Manager and GA4, Meta Pixel with Conversions API, and LinkedIn Insight Tag. For e-commerce, we use GA4 enhanced e-commerce. For lead gen, we track form fills, calls, and CRM-attributed deals.

Do you also create the ad creatives?

Yes, our team includes PPC strategists, copywriters, and designers. All static and video creatives are produced in-house, with 2–3 variants per ad set for A/B testing. You review and approve before anything goes live.

How soon will I see results from PPC?

Unlike SEO, PPC delivers traffic from day one of launch. You can expect meaningful optimisation data within the first 2–4 weeks, with campaigns reaching peak efficiency around the 60–90 day mark after iterative testing.

PPC & Paid Advertising

Every Rupee Spent. Tracked and Optimised.

HMB PPC management turns paid advertising into a predictable, scalable growth lever. From Google Search to Meta Reels, we build campaigns that maximise ROI at every stage of the funnel, with full attribution transparency and no wasted spend.

Google AdsMeta AdsLinkedIn AdsYouTube AdsGoogle ShoppingRemarketingConversion TrackingROAS

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Ad Performance — Live

ROAS

4.8x

+22%

CTR

6.3%

+11%

CPC

$1.24

-18%

Conv.

318

+35%

PPC & Paid Advertising: Everything Included

Google Search & Display Ads

High-intent search campaigns and targeted display ads that capture demand across the entire Google network.

Keyword research & negative keyword lists
Quality Score optimisation
Ad copy A/B testing
Smart bidding strategy (tCPA, tROAS)
Google Display Network audience targeting

Google Shopping & Performance Max

Feed-optimised product listings and Performance Max campaigns that dominate Google Shopping for e-commerce brands.

Google Merchant Centre setup & feed optimisation
Performance Max campaign structure
Custom labels & bid segmentation
Shopping ad A/B testing
Competitor Shopping SERP analysis

Meta Ads (Facebook & Instagram)

Full-funnel Meta campaigns, from cold audience awareness to retargeting sequences that convert hesitant browsers into buyers.

Audience research & lookalike targeting
Creative testing (static, carousel, video)
Meta Pixel & Conversions API setup
Retargeting & dynamic product ads
Advantage+ campaign management

LinkedIn Ads

B2B lead generation at scale: Sponsored Content, Lead Gen Forms, and Message Ads targeting decision-makers by job title, industry, and company size.

Sponsored Content & InMail campaigns
LinkedIn Lead Gen Form setup
Account-Based Marketing (ABM) targeting
LinkedIn Insight Tag installation
Content download & webinar promotion

YouTube & Video Ads

In-stream and discovery ads that build brand awareness and retarget high-intent viewers who have already shown interest.

TrueView & bumper ad creation
Video remarketing sequences
YouTube channel page optimisation
Connected TV (CTV) ad placement
View-through conversion tracking

Remarketing & Retargeting

Re-engage visitors who did not convert the first time with precise audience segmentation and personalised ad sequences.

Cross-channel remarketing audiences
Dynamic ad personalisation
Time-delay retargeting sequences
Cart abandonment recovery campaigns
CRM list-based custom audiences

Our Process

How We Deliver Results

Account Audit & Opportunity Map

For new accounts we build from scratch. For existing accounts we audit historical data to identify wasted spend, Quality Score issues, and quick-win optimisations.

Campaign Architecture & Strategy

We design a campaign structure aligned to your funnel: upper-funnel awareness, mid-funnel consideration, and lower-funnel conversion, with clear budget allocation across channels.

Launch & Creative Testing

Campaigns launch with 3–5 creative and copy variants per ad group. We monitor performance daily during the first 2 weeks and make data-driven adjustments rapidly.

Ongoing Optimisation

Bid adjustments, negative keyword additions, audience exclusions, and creative refreshes happen on a weekly cycle to maintain performance and prevent ad fatigue.

Monthly Reporting & Strategy Review

You receive a detailed monthly report covering spend, impressions, clicks, conversions, CPA, and ROAS, with a strategy review call to align the next month's priorities.

Proven Results

3.8×

Average ROAS across Google and Meta campaigns

42%

Average CPA reduction after first 90 days of management

5×

Lead volume increase for B2B LinkedIn Ads clients

₹10Cr+

Total ad spend managed across client accounts